When You Know What You Should Be Doing… But You’re Still Doing Everything Else
You wake up knowing exactly what needs to get done.
The product.
The system.
The invoice.
The follow-up.
The legal form.
The email that’s half-written.
The offer that’s still in your drafts.
The system that will actually move the needle.
Instead?
You’re doing everything but that.
Let’s be honest. You’re:
Watching “just one more” video
Reorganizing your Google Drive
Fixing a funnel that’s already working
Helping someone else with their to-do list
Writing a blog post (like this one)
Staring at your screen convincing yourself that at least you’re being productive
But deep down, you know:
This isn’t momentum.
This is avoidance wearing a mask of productivity.
This is procrastination — but not the lazy kind.
This is nervous-system-based procrastination.
The kind that shows up when your spirit is ready but your body still remembers what happened the last time you showed up fully and got burned.
The kind that says:
“What if I launch it and no one buys?”
“What if I’m seen and criticized again?”
“What if it works and I can’t hold it?”
So instead of doing the thing…
You dance around it.
Endlessly.
But the thing still matters.
And you feel it.
You feel the urgency.
You feel that this season is shifting — and it’s time to complete what you started.
But instead of powering through… what if you just paused long enough to say:
“This resistance doesn’t mean I’m unqualified.
It means I’m carrying something tender.
And I get to move through this with grace, not guilt.”
🧠 What’s Actually Happening (The Real Why)
You're not just stuck.
You're not lazy.
You're not undisciplined.
And you're definitely not lacking clarity.
You're trying to build something real from a body that still believes creating leads to loss.
You're trying to move forward with a nervous system that’s been trained to associate movement with danger.
And for most of us?
This fear didn’t start in business.
It started in childhood.
You tried to be seen — and got shamed.
You tried to do it right — and still got punished.
You expressed yourself — and someone laughed.
You believed in something — and it got taken away.
You trusted momentum — and it collapsed underneath you.
You spoke up — and someone left.
You reached out — and got hurt.
Now? Every time you get close to launching, finishing, or even starting…
Your chest tightens
Your brain fogs
Your energy dips
Your body freezes
And this doesn't happen because you're afraid of the work.
It happens because your nervous system remembers what happened last time you gave your full self to something.
And even if there wasn’t a last time, your body is still carrying someone else’s version of collapse.
Sometimes the grief is inherited.
Sometimes it’s imagined.
Sometimes it’s stored in your cells from every time you reached for something and didn’t get it.
And you can't even figure out why or where these feelings came from.
🧠 You’re sitting in a collision zone between:
Spiritual clarity that says:
“It’s coming. Get ready.”Emotional memory that whispers:
“If it fails, you’ll be blamed. Again.”Subconscious grief that still says:
“I don’t know if I can survive another disappointment.”A nervous system trying to protect you, saying:
“Let’s stall. Let’s scroll. Let’s clean the inbox. Let’s start something else instead.”
🧠 This is Why the Distraction Wins:
Scrolling = predictable
Helping others = safe
Building = vulnerable
Publishing = permanent
Sales = exposure
Exposure = dangerous (based on past betrayal, criticism, abandonment, failure — yours or inherited)
So of course your body resists.
Of course you tweak instead of finish.
Of course you’re working… but not on the thing that matters most.
This is not sabotage.
It’s protection.
But now you know — and naming it breaks the loop.
For me? This blog post is the evidence.
I was supposed to be working on my product — the one I know is going to improve so many lives, the one I feel God breathing on.
But instead, I started writing this blog post.
At first I felt like I was wasting time again.
I started judging myself. Sliding into that old spiral of shame.
And then I caught it — mid-loop.
Using the exact frameworks I teach, I pulled myself back.
Because writing is how I regulate.
This is how I re-enter.
I’m not trying to be perfectly productive, perfectly healed, perfectly timed, or perfectly executed in my business task.
I’m just trying to get back into motion.
I didn’t get back on track by pushing myself.
I got back by being honest about where I was.
That’s what helped me move.
And this is why I built The Profit Hero™.
Not to solve your productivity issues.
To give your business a structure that still holds you when your brain can’t.
To help you reset when you're looping.
To give you one clear path instead of twenty false starts.
This isn’t just a strategy.
It’s a system I return to — over and over — every time I want to give up or disappear.
And if you're circling your next big step like I was today?
Maybe this is your re-entry too.
👇 Tap below and finish what matters.
If this post spoke to something deep in you, there’s more where this came from.
Read more reflections like this at go.rebecasbeautiful.com/blog
or explore tools, trainings, and free resources created to support you at every stage of your healing and growth journey:
➡️ rebecasbeautiful.com/freebies
There’s a reason you found this message today.
And know that I love you! And I'm happy you're here...
Let's heal together.
